UI/UX Mistakes , All businesses operating in a competitive environment must have an excellent
online presence because a website acts as a focal point of your online and
marketing efforts. A website with a poor web design not only lowers your
conversion rate but also affects the reputation of your brand.
What’s An Effective Website?
An effective web presence is a blend of fresh content, good UI/UX and result
oriented marketing strategies. Building up an online presence is not just all, you
surely need to get a website that not only gets good conversions but also offers a
flawless user experience.
The article will help you in understanding the difference between a good and a
bad user interface and experience, so a website designer avoids making those
common UI/UX Mistakes.
● Different Screen but Same Design
Arena of Digital world, a website should be made on a responsive framework and
adjusted to various screen sizes. We use different screens, and it is one common
mistake that the web designers do of not adjusting the web design to various
screen resolutions. With a rise in mobile users, responsive design is a must
because every other person is searching for the product on their mobile devices
before purchasing it and also looking up for the latest news, feed on the mobile
Give some time to your mobile design and check text sizes, images, action
buttons and make all necessary adjustments to provide a seamless experience
of a website on all devices.
● Cluttered Layout
Filling up your web pages with unwanted images and text is why your site
categorizes as poor. Creativity, no doubt, is an essential component of a UX web
design. However, your website should not distract the audience from ill-organized
information and layout. Web design is not a piece of newspaper, and people do
not prefer reading lengthy or ordinary content on a website.
A custom website designer focuses more on fresh content and specific visuals
and tries to convey the message through videos, graphics and interactive
images. Go for something readable and exciting instead of putting irrelevant
information on your site. Write catchy headlines and try to seek your users’
attention by an engaging web layout.
● Complicated Navigation
Navigation serves as a roadmap for your visitors and allows the user to access
your website easily. Commonly observed that for desktop screens, a site could
be easily navigated, but for mobile devices there we find a button at a corner that
includes links to all other pages. However, this approach increases the bounce
rate of the website as most users do not find a clear path on the website.
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A better approach to make smooth navigation is to leave the most important
menus visible on smaller screens, or you can also add essential links on the
homepage to facilitate navigation.
● Unnecessary Imagery
Fully-responsive websites can play chaos with images if they’re not properly
planned to cater to different screen formats and aspect ratios, disturbing the
focus in unpredicted ways when viewed on mobile or tablet, for instance. Images
that are poor in resolution or overused stock images creates a disjoint visual
connection of the users on the website. Don’t get stuck including a photo or
image just because you can, even when it has no relationship to the content.
Images should enhance content and must not muddy it.
It is, however, a careful and balancing act to go through the images in your
design and remove all unoptimized images. A custom web designer knows the
importance of using great images alongside string layouts and other design
● Poor Headlines
A common web user doesn’t have much time to go through the entire web pages.
Yes, it’s essential to create a website that looks good, but good looks should
never come at the expense of readability.
Writing short and interesting headlines short, brisk, even humorous and to the
point, headlines gain good quality user attention. Target keywords should also be
used to connect with the users. Headlines are meant to be simple yet catchy and
should be able to grab the user’s interest.
● Excess Design
A website designer always pursues to design creative and beautiful web design,
but there are times when visual presentation suppresses the needed information.
A website overly designed serves for no use and includes extra complexity.
Fix It :
The accurate presentation of information is more necessary than complicated
visual designs. Designers, no doubt tend to follow the interface that is beautiful
and creative but preferring simplicity over complex style is what a professional
designer do to design an effective website.
● Annoying Pops Ups:
Users get annoyed by the unwanted pop-ups they get when they visit a website.
One of the worst user experience is visiting a site, and before they even get to
read the headline, the screen gets covered by a huge subscribe box or other
pop-ups. At times, the button to close the pop-up window is so tiny that the user
is not able to see it and instead of continuing it to the site, the user simply switch
away from the website.
Fix It :
Asking people gracefully rather than having the pop-up as they visit your site will
not hinder their readability. It is always good to put the form at the sidebar or
make it pop up when the visitor reaches at the end of the page.
With a responsive design, performance is everything. Considering things like
accurate coding, testing, suitable typography, optimizing images, etc. will
contribute to the websites that load fast and perform well. Designers can
sometimes feel like they’ve ‘done it right if their interface is different, throughout
the whole design, but making it exciting with differentiation should be the ultimate
aim of a web designer. However, it is completely right to create simplicity over
complicated design styles to increase user engagement. It will not only engage
users but will also give them a clear navigation path on your website.