You have come up with the best soap in the whole wide world that you know will sweep your customers off their feet. That’s great, but how do you plan on swaying customers to buy your soaps? This makes packaging an ideal getaway for many startups. But it should be distinctive, appealing, and intriguing enough to influence buyers to grab these off the racks and drop them into their carts.
To get your packaging and branding on point, you need time, research, money, creativity and some courage. But the experts at The Legacy Printing firmly believe it’s a worthy long-term investment because, when done right, it pays great dividends. With this in mind, here the packaging firm has offered some useful advice when it comes to investing in and nailing your custom soap box packaging design.
Your Product is Above Everything Else
Of course, branding is crucial, but before anything else, you need to make the best soap. Make sure your solid soap bar is worthwhile, so your target audience can instantly know why your soaps are better than the competition. Because at the end of the day the packaging can only lure customers to buy the soaps once, but if it fails to live up to their expectations, you won’t get to see any repeat sales.
That said, when you are all set to work on packaging and branding, it’s worth seeking help from people who have the experience and proven track record rather doing it yourself or hiring a cheap resource. Branding could be really cheap or expensive because you get what you pay for. But advancement in technology and printing processes has enabled packaging firms to offer premium custom soap packaging at affordable prices.
This means you don’t necessarily have to exhaust all your marketing dollars on branding and packaging. Now, there is a good middle ground that allows you to achieve the desired results without swelling your budget. If you get quotes from five different packaging suppliers, chances are you may get five different price quotes. It happens because companies tend to break out pricing, after all, certain materials and processes cost certain prices, so don’t think it’s a sham or they’re pulling rates out of thin air.
To find the best fit for your business, connect with different experts to learn how each of them approaches branding. Try to find someone you can trust because you have to work together to build a brand. If your friends fail to suggest a supplier, a quick search on Google can give you the names of some established packaging companies in the US.
Packaging is a Key Source of Communication
If you are just starting out, get advice from trusted resources or your advisory panel, so you can better articulate what your core values are and what your brand truly stands for. This will help you design your customer soap boxes by keeping the whole amalgamation of product benefits, features, brand personality, and values in mind. In fact, you will express them through illustrations, words, images, colors, and fonts.
This is essential for companies because custom printed soap boxes are your key medium of communication. And that’s what actually attracts customers in the retail environment. Take measures to optimize it and make it as good as possible just like your web. For example, how people will find your soaps in retail outlets or online. This requires you to leverage the best graphics, colors, copy, and logos. Besides this, don’t print 100,000 boxes at one fell swoop because when you print for the first time, ever after proofreading the materials, there is a possibility you might have missed something or want to redo something.