Trade shows can be very frustrating and difficult to organize for small businesses. The preparation takes a lot of blood and sweat before the event materializes into something fruitful and worthy. If you are organizing a trade show for your small business, you need to be very careful.
The display is the most important area to work on. The exhibition stands, their design, spaciousness, and lastly, their marketing is essential to leave a mark on your target audience.
This article aims to provide you with essential tips to ace your exhibit in a trade show.
Five savior tips for trade show display
If you are organizing and hosting a trade show in its entirety, or are participating in one to exhibit your product, keep in mind the importance of excellent display. Make sure you have all the details and specifics of the event sorted.
The tips for acing tradeshow display are as follows:
Use a presentation board
First thing’s first, analyze what does your exhibition stand spacing allows. Can you afford to use a large presentation board? If yes, place a presentation board placed in a primal position so that it grabs the attention of most of the trade show attendees from a distance.
If you do not have enough space to use a large presentation board, you can still use a smaller one and present your content on a medium-sized screen. People should be able to see it while they are nearing to the display stand in distance.
Create template of company name
If the trade show is dedicated to your company’s branding, here’s the most important point to follow. Create the company’s template, choose the brand colors and design a logo. Make sure all the posters and signage material is based on your company’s template.
This template is not to be used only on the event day. Pre-event promotion is where you will have to start making use of it. Make sure that the template has been used on all display stands in a creative manner.
Arrange display table properly
Display tables should all be arranged, spaced and designed properly. It is not only a desk with a computer or your product. It is much more than that. Make sure that the stand design and manufacturing services have been acquired by experienced event and exhibition companies in Dubai to give a professional vibe. Make sure that the items are then arranged on each stand according to the design and space of the stand.
Follow a pattern, for example, keep smaller things at front and bigger projects at the rear, to ensure maximum visibility. It can be any other pattern, depending on your preferences and line of work.
First point of information about any event is social media in the modern world. Display is not only related to event day. You have to maintain an online image and presence of your trade show event too. For this purpose, do not forget to create an event page and make people aware of the event specifics.
Create a social media plan and campaign accordingly or a few weeks. Create a fan page on Facebook and introduce hashtags for twitter. You need to ensure that more and more people keep getting to know about your event before the event day.
Show off your work with a portfolio
Tradeshow displays are the chance to actually show and not just talk to promote your services. Thus make sure you form a collection of the best of your products or services outcomes and design an excellent portfolio.
This is the time to flaunt what you’re good at and what you have got to promise for the potential customers. You can seek the help of professional event and exhibition companies in Dubai such as mavenlabsdubai.com to ace your display coupled with a marvelous portfolio of your business. Without it, you will not be able to ensure conversion for your business.
Is your tradeshow around the corner?
Tradeshows displays are usually very exciting type of events to attend. But is it the same for those who host and organize it? Not at all. It takes a lot of time, money, and effort to pull an exhibition off with success. If you are considering the prospects of your next exhibition’s success, make sure you give the display the best effort. Show off your work and legacy. Be very forthcoming towards your visitors. Arrange the table stands properly. Offer draw prizes and giveaways.
You can also offer gift certificates. Or goodie bags can become your promotional tool. Social media promotion is essential for drawing the attention of maximum people. Do not hesitate to make use of presentation boards; videos slide shows. Indulge in the company’s branding and signage. Make your identity and let your event become the launching pad for your company’s success.