Did you know that 42% of law firms take 3 or more days to respond to prospective clients? If you’re a lawyer, that means you can aim to provide better response times for leads so you can get more clients in your door.
The problem, however, is figuring out how to generate the leads in the first place. You’ve come to the right place for help!
In this short guide, we’ll cover the best ideas about lead generation for lawyers so you can get more clients and increase your firm’s revenue. Let’s get to it.
1. Optimize Your Website
Your firm’s website is likely the first impression that leads will see. What does your current website say about you and your firm? If it’s been a while since you launched your site, now is the time to optimize it.
At a minimum, you need to make sure your website has the following:
- Easy navigation
- No issues with slow-loading pages
- An aesthetically appealing design
- Clear call-to-action buttons so leads can easily contact you
- Lead-capturing forms
Try to view your website as if you’re seeing it for the first time. If it lacks any of the things we outlined above, it’s time to make some tweaks.
2. Develop an SEO Strategy
SEO, or search engine optimization, is what makes your website visible on the internet. With a good SEO strategy, it will be easier for leads to find your website organically.
There are a few ways you can implement SEO for your site. For example, you can start a company blog, writing posts centered on specific keywords.
If you’re a personal injury lawyer, for instance, you might write a blog post about what to do when you’re injured in a hit and run accident. Then, when a potential client does a related search, your blog post will show up in the results and they can contact you.
3. Consider Using PPC
Another important aspect of law firm marketing is pay-per-click (PPC) digital marketing. With this strategy, you’ll run ads on a platform like Google. You’ll choose specific keywords that you want to target and then write short ads related to those keywords.
Then, when a prospective client clicks on the ad, you’ll pay a small fee, determined by a budget you’ve already set. Read more now about how PPC can specifically help law firms like yours by clicking the link.
4. Use Social Media to Your Advantage
Social media is a powerful lead generation strategy for your law firm if you know how to use it. First, think about your target market. From there, you can decide which social platforms make the most sense for your firm. Facebook, Twitter, and LinkedIn are good places to start.
On your social pages, you can then start to share helpful content like blog posts or infographics that will resonate with your target market. The more “shareable” you can make your content, the more likely it is to spread and bring in more leads.
Lead Generation for Lawyers
After reading these ideas about lead generation for lawyers, you should have a better idea of what you need to do to get started. Now, the real work begins!
To learn even more about marketing for lawyers, be sure to check out our other articles before you go.