Digital media has affected almost all forms of life and the world of food business is no alien to this. With people spending a greater number of hours online, merely word-of-mouth will not suffice in attracting new foodies into one’s restaurant. A look into the business models of some of the top restaurants (both restaurant chains and local restaurants) will reveal that they had well-strategized digital marketing plans.
Amidst the intense competition, 60% of restaurant businesses across the world do not succeed. To ensure that such a thing does not happen to you, we have compiled a list of exclusive digital marketing tips for restaurant businesses.
Establish a Social Media Presence
If you are looking to have your restaurant business gain digital visibility, the first step is to establish a presence in social media. While there are a host of different platforms, for the food business Instagram and Facebook are the most dominant ones.
As far as possible, try to keep your social media posts diverse yet regular. When you introduce a new item on the menu, posting in social media about the same will help you attract people. At other times, you can post videos on the nutritional value of your meals, what sets you apart, your signature dishes, etc to keep the followers engaged.
Create a Website for Your Business
For restaurants that want to make money online, the first step is having a brand website. That way, not only do you reach out to a much larger group, but your existing customers also find it easy to reach out to you.
Understand that in today’s competitive world, merely having a brand website will not suffice and you need to keep it updated with the latest changes in the menu, offers, changes in operational hours, etc. While getting a website for your brand is pretty easy these days, you can always seek the help of freelance website developers if you are unsure of your technical capacity.
Ensure Your Listing On Food Apps
These days apps have replaced directories and people no longer need to go through long and boring directories to find a dining place of their choice. To make sure that you do not miss out on potential customers looking for the type of food you offer, have your restaurant listed in all food apps that are popular in your area. Encourage your existing customers to leave a positive review on the app as that will improve your overall rating thereby attracting more customers.
Organize Contests and Giveaways
If you are new to the restaurant business, organizing contests will help you spread the word about the business and get people to visit you. If you are planning to organize a digital competition, you can ask followers to help you name a signature dish, tag their friends on your social media post, share their innovative recipes with you, and a lot more.
Ideas for offline events include themed dining days, eating and cooking competitions, and a lot more. Irrespective of the choice of event your restaurant is hosting, make sure that you click ample pictures of the event. That way, you can later use a slideshow maker to wave the photos into a promotional video for your restaurant. Read more here.
Leverage the Power of Email Marketing
Everyone likes a personal touch and one of the best ways by which your business can strike a chord with the target group is by sending out personalized emails whenever you have anything new to offer. While you can have chatbots or forms to collect the email addresses of website visitors, handling out forms in-person to all your guests works as well.
Once you have the email addresses, you can segregate them based on their dining choice, age group, or other details. That way, you can ensure that a customer is not spammed with too many posts and sees only what is relevant to them.
Work on Your Video Marketing Plans
In today’s world, there is an increasing consciousness about hygiene and sanitation. As a restaurant business, an efficient way of attracting new customers is to make them aware of the hygiene practices that you follow. You can create videos that take the viewer to the kitchen and convince them that you choose the most hygienic methods of food preparation.
You can also create videos on the different items in your menu as watching a video will give the viewer a more holistic view of the food tempting them to visit you. These days, there are several online video editor tools available, and based on your budget and editing proficiency level you can make a pick. Hop over to this website for the best budget friendly option.
Collaborations with Local Food Bloggers
Once you have begun your video marketing journey, the next step is to leverage the network of other established businesses. Look out for local food bloggers and influencers who are popular among the people in your target group.
Then, reach out to such people and request for video collaborations or write ups on your restaurant. Understand that nothing comes free and you may need to incentivize such people with free meals, gifts, etc to have them popularise your brand in their network.
Reputation Management Strategy
For a restaurant with a digital presence, it is important to ensure that there is a reputation management strategy in place. This ensures that a couple of bad reviews does not undo the effect of years of hard work on your part. Such strategies begin with you promptly responding to customer queries and treating both positive and negative reviews with equal dignity.
As far as possible, try to use personal salutations and avoid sending generic replies altogether. Remember that your replies to customer’s posts will lay the foundations of the relationship that you build with them.
Thus, you see that proactive measures on your part will attract new customers and accelerate the growth story of your restaurant business. Realize that the digital world is one of immense potential and the more time you spend marketing your restaurant brand, the better rewards it will yield.