If you’re looking to grow your business, then social media is one of the best tools that you can use to do this. There are currently more than 3.5 billion users on social media, and the number is continually growing.
If your business is not on social media, then it is missing out. In this article, we’ll share some of the best social media hacks for small businesses.
1. Set Yourself a Social Media Schedule
The first thing that you should do when coming up with a social media strategy for your business is to create a social media posting schedule. This means deciding on how frequently you’d like to post and at what time of the day.
Using scheduling software makes everything even easier. Posting manually takes time and requires you to be online right when you need to share the post. But that’s not always possible when you run a small business.
Instead, queue up your posts in advance and have your scheduling software do the job for you.
Whether you like them or not, hashtags have a role to play in perfecting your social media strategy and one of the top social media tricks is to use them to your advantage.
Hashtags are what will get your content showing up when people search for it, but don’t think too broad or you’ll end up getting lost in a sea of other posts.
Instead, focus your attention on niche keywords that are related to your business. Think about using local keywords too if you’re trying to capture the attention of nearby customers.
3. Think About the Time that You’re Posting
The time of day when your posts go live is significant. You’ll want your posts to hit the feeds of your followers when they’re online.
To find out information about when your followers are online, you’ll need to do a bit of detective work using the metrics that you get from your posts.
Work out which times of day your posts get the most impressions and engagement. This may take a little bit of experimentation at first. Once you have this worked out, tailor your posting schedule around this information.
4. Images Are Essential
Whichever platform you are posting to, images are significant. Images make your post jump out from the newsfeed; so make sure that they’re good.
Use a free Photoshop alternative to make sure your images really stand out from the crowd.
5. Look at Your Competitors
What are your competitors up to on social media? You should keep an eye and see what type of posts they’re sharing, when they are doing it, and what type of reaction they’re getting.
You can learn from your competitors; however, you shouldn’t try and copy them.
What Are Your Favorite Social Media Hacks?
Social media posting takes consistency. You need to keep an eye on what your competitors are up to and pay attention to the engagement that you’re getting from your posts. The latest social media tips will always help.
What are the social media hacks that you find to be the most effective? For more great articles, please check out the rest of the site.