Just like every other industry, Electrical, Plumbing, and HVAC industries are growing at a rapid pace. A staggering 15% growth is expected in 6 years’ time (according to the U.S Bureau of Labor Statistics). This means that you might have to face increased competition in the market. The growth also means that industry is also increasing and you’ll have more opportunities for business.
In order to take advantage of this growth and fend off and defeat your competition, you’d want to get a stronghold of the market. You’d want to be well-known in the market and would want to expand your business and attract more customers towards obtaining your services.
To do this, you need a strong and robust marketing plan. In this article, we’ve mentioned 3 things that will enable you to market your electrical, plumbing, and HVAC business effectively and will help you prosper in this ever-competitive market.
1. Target Your Marketing Efforts Towards A Niche Audience
Marketing is a fairly simple game. It’s pretty systematic, and there’s no rocket science to it. It’s common sense actually which we all forget when we’re caught up with a lot of stuff in our heads. Now let me ask you a question.
Let’s say for instance you’re airing advertisements and distributing promotional products of your company. Who would you want those ads and products to reach? The answer is pretty simple; you’d want the ads and the promotional products to reach the audience who want to/can (potentially) avail your services or buy your products. It’s pretty logical and elementary, right? But people forget this and end up exhausting their marketing budget without getting anything fruitful out of it.
To market effectively and to utilize your resources the right way, you should first find out your target audience. Once you’ve done that all you need to do is aim your advertisements towards those specific set of people. You should also conduct surveys through which you can get solid, accurate leads.
Be sure to use different types of marketing methods. This will improve your visibility and others will get to know about you too. Some of the things you can do are drop out flyers, distribute promotional products, get your employees custom logo HVAC uniforms, brand your tools and equipment with your company logo, run social media ads, etc. Through this, relevant people and businesses will get to know you and will try out your services.
2. Don’t Be Ignorant Of Email Marketing
Email marketing is a tool which people ignore. People really under-rate its value and power. It is one of the cheapest marketing techniques and when done right it can really do wonders for your business.
Make Eye-catching and compelling content. Content that will blow people’s mind and would attract them towards using your goods and services. The email should be concise and should promote any upcoming or currently running offers so that people get informed about anything and give them a proper call-to-action on the mail.
The important part is to do proper segmentation. Send emails according to the recipient. Be the answer to their wants and needs and you’ll surely get a great response. Two other things to take care of are the timing of the mails and their consistency.
Research tells us that the best open rates are achieved early morning (office hours) on Tuesdays and Thursdays. Find out the best open rates you achieve by trial and error. Once you find out the right day and time, send your emails consistently to your audience. Choose a consistency which your audience is comfortable with. If you send too many emails too quickly, they may report you as a spam sender or opt-out from receiving your emails.
Both of which will hurt your marketing campaigns. Take care of all this, and you’ll definitely achieve good results.
3. Ask Your Customers To Post Online
Reviews About Your Business And Services (Google Reviews, Website Reviews, Etc.)
Reviews are one of the best ways one can attract prospects towards purchasing your goods or services.
Now think of yourself in a situation where you want a product and are confused between two sellers. What would you do? Of course, you’ll search a bit and see hat the people have to say. Tha’s where the reviews come in handy. Nobody will give a business the benefit of the doubt over another business who has genuine positive customer reviews posted on their page or website.
They always choose the stuff people recommend as it instils trust in them. This is why you should ask your customers to post online reviews for you. Give them some incentive in return, like a discount coupon on installation or servicing.
Reviews will surely attract new customers towards and will make them choose you over other businesses. Quickly you will be able to make a strong name in the market and people will automatically get to know and trust you.