Are you dreaming of a holder of a top e-commerce site? You should then visit at least the top 6 e-commerce sites that will learn the main points for success in the field.
Growing your business seems like a huge, almost impossible challenge to join this kind of elite organization. But that doesn’t mean you can’t take a few hints at the way they work.
In this article, we want to look at what you can learn from the top 6 e-commerce sites, from which you can learn lessons that are guaranteed to grow your own store.
What you can Learn From the Top 6 E-commerce Sites?
Amazon – The undisputed king of e-commerce.
eBay – Smooth and efficient checkout process.
Alibaba – Highlights the product.
Sears – Mobile Friendly Design.
Etsy – unique product.
Walmart – using special offers.
They always use the world’s best web developing technology to develop their site. To minimize site loading time they always use high quality and clear images but image size is less kilobyte. Because they do image editing for every single image. This may not be the most glamorous aspect of online sales, but it is clearly the most important. Amazon conducted their own research in this area and discovered that for 100 million times the load time per page, there was a 1% decrease in sales. Simply put, customers are in a hurry, and if your website performs more or less, it may not last long.
Marketing skills are all good and good – but make sure you don’t overlook the basics. If your store is not effectively protected, it is doomed from the start.
2. Be available to Your Customer
The largest retailers are effortlessly committed to outstanding customer service and provide customers with a variety of ways to get the support and advice they need.
For example, Alibaba offers a very public 24/7/365 service with a wide range of channels – phone, email, live chat, and more. This great commitment to customer service has earned the company many fans.
Amazon offers similar channels – but customers are offered an insane number of options to ‘help’ themselves before they arrive at the moment. A simple, straightforward English help manual allows users to get the information they need without having to talk to another person in many cases – solving their problems quickly and almost effortlessly.
Be available to help your customers as much as you can. Remember the basics too; List a phone number and take searches by email. Check them out regularly!
Again many e-commerce giants absolutely shake up personalization. Forget about cookie-cutters, the ‘one size fits all’ experience – user experiences on their site are heavily personalized and tailored to the user’s needs and intentions.
Again, we need to make a special shout out to Amazon here. A retailer that sells in large quantities relies heavily on its personalized home page experience, which brings the user’s past user experience and interests into a range of beautifully arranged products.
This avoids intimidating the user by the breadth of available purchase options and forms a logical and effective starting point for the shopping experience.
Once you hit the product pages, the recommended products start coming in thicker and faster. Items are displayed that are ‘frequently purchased together,’ and sometimes a bulk discount is also offered for all of these purchases together.
4. Search the one site
Again due to the low level of attention span and patience level among consumers, you need to make it easier for them to find what they are looking for. One of the things that top retailers have is a ubiquitous one-site search function. It effortlessly sits at the top of the window – whether users are on the home, category, or product page.
A quick and effective keyword search is probably the best way for customers to quickly get what they need. And, in fact, customers who use the one site search box result in an average conversion rate of 2.4%, compared to 1.7% for those who don’t.
Given their dominance, you can probably forgive the e-commerce giants for their glory – but they don’t.
Amazon CEO Jeff Bezos famously said, “If you double the amount you experiment with each year, you’re going to double your innovation.”
“A lot of people just go ahead and don’t try,” said Pierre Omidyar, founder of eBay, reflecting why some businesses fail.
That same spirit of volatile innovation is inherent in many successful online merchants. They understand that the perfect eCommerce site never really ends. You need to check your site regularly for usability or performance.
6. Transactional Emails
Email marketing is classic but more effective digital marketing till now. Email marketing is a powerful addition to your toolbox and further enhances the value of transaction tools. It is known that transactional emails open 4 to 8 times more and receive clicks.
The transaction email takes many forms, including an order confirmation, abandoned shopping cart reminders, and shipping confirmation. Check out these 5 transactional emails.
One-neglected transaction strategy is to encourage buyers to provide reviews. Amazon does an incredibly good job by including a number of recent purchases in one email and allowing you to submit ratings right from the email.
7. Review and Social Evidence
When we talk about reviews – it’s impossible to focus on just what they can be. 7% of consumers say they rely on online reviews as much as they do on their personal advice.
And not only that, reviews are basically a form of content marketing that creates unique content in the index of search engines.
Check out Amazon’s review page – it’s great. Reviews are displayed according to the star rating. They can be promoted by other users depending on how helpful they are. These can then be filtered out – users can read 5-star reviews as well as 1-star reviews to get a brief idea of the product store and vulnerabilities.
Amazon also provides a place to ask and answer questions to help customers reach informed purchasing decisions. Real expectations and educated decisions, hopefully, lead to happier customers and lower returns. This is a vicious cycle.
A few major companies sit at the top of the eCommerce tree. And, when you spend a certain amount of time exploring how they work, you realize that it didn’t happen by accident.
Their success is rooted in a systematic approach to doing key things brilliantly. They place the customer at the heart of every part of their business model and provide an experience that uses technology that makes them wow.
But the things that actually put them in this position include communication with smart decision making, a patient approach, and a sincere commitment to providing an amazing eCommerce experience.